How to Track Bing Ads Keywords in Google Analytics
If you are using bing ads for running your PPC campaign and have no idea how to track Bing Ads Keywords in Google Analytics. Then go through this post, I have discuss everything step by step for complete setup.
You can easily track your all keywords and search terms for know all about your reporting. It track track all organic and paid search results for bing results.
How to manually track Bing Ads in Google Analytics
First of all we have to create a custom tracking code using Google URL Builder. You will be see a page as show below. Fill out this form, In website URL type your Bing Ad destination URL which you want to track.
Use,” Bing” in campaign Source and CPC in Campaign Medium. Campaign Term and Content are optional, these will be related to your Bing ads keywords or search queries and click on submit Button. A link will be generate as show in below snapshot.
Use {keyword} in terms for tracking keywords, as place of other search query. These keywords will be show on your analytics report.
Special terms for tracking ads in Google Analytics
utm_source= It tell about which source of traffic you want to track like Bing, Google and yahoo or may be other traffic network. e.g: source=Google
utm_medium= It represent which type of medium you are using for generating traffic like, CPC, Banner ads and email marketing. e.g: utm_medium=cpc
utm_term= It’s used for paid terms and keywords (this field is optional).
utm_content= use for differentiate ads when we generate more no. of ads for same campaign. (this field is also optional).
utm_campaign = This field used to specify the product and campaign for different-2 product and necessary field.
How to place tracking link and identify bing data
After creating tracking code, go to your bing ads account and select ad which you want to track. Then replace the complete destination URL with URL you generate from Google analytics URL generator.
Now every time you got visitors from bing on this URL, you will be got complete detail on your analytic reports. If you have any problem regarding to track Bing Ads Keywords in Google Analytics then contact US. We provide Bing and AdWords services at reasonable prices.
Contact Information
Name: PPCChamp
Address: SCO 177, 2nd Floor, Sector 37 C, Chandigarh, India
Phone Number: +91 9501488575
Skype ID: ppc.champ