How PPC Advertisements help in Business?
“INTEGRAL PART OF ONLINE MARKETING”
Bid management is used to increase your business rapidly. If you want that your business is increased rapidly then bids management is the key method to success. As we all know that people are recommending online marketing more than offline marketing. So, it is the main internet advertising method that helps you to grow your business with no time or in small instant of time.
Bids management services also known as pay per click services commonly named as PPC. With the help of this you can expand your business all over the world. Bids management have different names some of the names of bids management are
- Pay Per Click Account Management
- Pay Per Click Advertising
- Pay Per Click Bid Management
- Pay Per Click Campaign Management
- Pay Per Click Management Services
- Pay Per Click Marketing
- Pay Per Click Search Engine Marketing
- PPC Account Management
- PPC Bid Management
- PPC Campaign Management
- PPC Help
- PPC Management Company
- PPC Management Services
- PPC Search Engine Management
- Paid Search Management
- AdWords Bid Management
- AdWords Campaign Management
- AdWords Marketing
- Google AdWords Management
- Help With AdWords
BENEFITS OF BID MANAGEMENT/ PPC
Every business man in today’s modern world want to increase their busy to make their earning more high and as we above said ppc is the main key because of its extraordinary and time saving advantages
- Expand your business globally with single campaign
- Attract more customer
- Helps to target right users for right context
- Potential customers can easily contact you from this
- Instantly increases the traffic of your website
- Target different users as per your interest
- Easily to manage
HOW PPC ADVERTISEMENTS HELP IN BUSINESS
Pay per click management is the way of connecting your business from thousands of users in whole world that are looking for your product online in different search engines like Google, yahoo, bing etc. It is the effective way to increase your sales in small time span. It is the cost effective way to increase your sales. It not only increase your sale but also it have following pros that helps to increase your business
- Can have the capability of make your product a new brand
- Increase your market value and shares
- With the help of this you can grow your product where ever you want
- Supreme powerful advertisement medium with time saving
- You do not need to go here and there for your product advertisements
HOW IT WORKS
Everyone who use ppc services knows that how to do it but they don’t know how it works. According to my personal experience there are things that most ppc managers told, we want to run an business ad and me and my friend go to a client who deals in bid management and when we ask him how it works then he said we run campaigns and in campaigns and in campaign we run ad groups and in ad group we choose different keywords and select bidding rates and after that we run your ad. The main working is illustrated below
As we all know that there are unlimited of ads running on different search engines but there are only few ads that are shown on top. The main reason behind that Google recommends only those who have run their ads according to the Google rules. Most percentage part of ppc works and depends upon keywords.
Google AdWords management is not depend upon only single factor but it depends upon complete research of everything it includes
- Most part of ppc works and depend upon your keyword management, means either you are choosing right keyword to bid for or not and what is the average researches of that and how many people search that.
- Relevancy of your ads means the ad you are showing after clicking it the where you want to land your user means your data is specific to ad or not
- Selection of right keywords according to the user intent
- Value of bidding amount means small investment and maximum result
- Landing page means where you want to land your users after clicking the ad
- Best ppc ads includes best landing page with complete and specific information about the ad run
- Right ad groups according to the campaigns means if you run campaign on canvas shoes and your ad groups of sports shoes then you lose your customers
- Heading of your ads
- Location
KEY FACTOR IN BID MANAGEMENT
KEYWORDS ROLE
“Vital element in PPC search engine Marketing”
It has been seen that many ads have very good landing pages but they do not come in top of searches. The main problem is their keywords, they are bidding on those keywords which are not even used by the customers. So keywords are the main life line of your ads it doesn’t matters what offers are you giving or not.
- It is seen that the more time is consumed in keyword research rather than in other factors.
- Top ppc ads have best keyword researches and after keyword researches their landing pages are also best
- To choose the best keyword you must have think according to the users.
TYPES OF BIDS MANAGEMENT
There are mainly two types of ppc that are used
- Flat rate ppc
- Bid based ppc
FLAT RATE PPC
In flat rate ppc the bidding rate is fixed the advertiser or publisher has to pay fixed amount that is specified. It is a static i.e. it do not depend upon other factors like quality score etc.
BID BASED PPC
It is dynamic ppc means the bidding rate is variable. In this advertisers sign a contract with Google that bidding rate is totally depends upon the auctions and auctions are depend upon keywords and quality scores.
CASE STUDY
Let explore whole bid management in case study with live example
We had a hotel client in Chandigarh and very less amount of customers were visiting in their hotel it’s about maximum 2 or 3 customers per day. He came to us and told us about his problems and he wanted that his business grows instantly we suggest him for ppc, then he asked us what you do and how you can grow my business rapidly we explained all the way of doing to him and after he asks question that why are you different from others and why i chose you we told him the real time example that sir today most of the business mans gives ads to the grotal.com but they are the databases and deals in all types of product and they didn’t even bother about you but we give total time on your project and publish your ads on top.
After that we took all the information about his hotel means where it is situated what are the facilities and offers etc. We run a campaign with named as cheap hotels in Chandigarh with best landing pages and keywords and after few hours his traffic starts growing and after 1 week his daily traffic reaches to 50 customers per day and his business starts exploring.
Contact Information
Name: PPCChamp
Address: SCO 177, 2nd Floor, Sector 37 C, Chandigarh, India
Phone Number: +91 9915337448