Inbound Marketing vs Outbound Marketing

“Good Marketing makes the Company look Smart, Great Marketing makes the customer feel Smart“

No Company can sell its products and services until it advertises them. Marketing has become a need for companies to make up their business. “Marketing without design is lifeless, and a design without Marketing is mute”. So if you are saving or ignoring on Marketing, you are doing nothing. Here I am going to tell you How Inbound Marketing has taken over Outbound Marketing.

Inbound Marketing more likely phrased as Internet Marketing or Online Marketing is the most powerful tool for promoting a business. Inbound marketing plays a vital role for a business success. If you want a high Return on investment for your Company at low budget, go for Inbound Marketing.

Inbound Marketing vs Outbound Marketing

Inbound Marketing is a marketing tactic that relies on earning people’s interest instead of buying it ‘whereas’ Outbound Marketing is an old marketing technique that pushes products or services on customers.

Here are the few points which will differentiate Inbound Marketing vs Outbound Marketing.

• In Inbound Marketing the communication is 2-way and more interactive ‘whereas’ in Outbound Marketing communication is 1-way only.
• In Inbound Marketing customer approaches you via search engines, social media and other means ‘whereas’ in Outbound Marketing customers are engaged via TV Radio, Banner, Cold calls, Advertisements etc.
• Inbound Marketing seeks to educate consumers ‘whereas’ Outbound Marketing rarely educates or entertains the consumers.

Realistic Statics for Inbound Marketing over Outbound Marketing

Here are a few realistic stats which shows the importance of Inbound Marketing over Outbound Marketing-

• More than 75% find their services and products online.
• 87% people skip the television commercial advertisements.
• 63% of advertising mails and cold calls are never opened or ignored by the receiver.
• The cost per lead in Inbound Marketing is lesser than Outbound Marketing.
• Updations of new products and services or offers is easy to update in Internet Marketing rather than Offline Marketing.

PPCChamp Services-

PPCChamp is #1 Digital Marketing Company in India. We have the most skilled and experienced team. We provide 360 Digital Marketing services. PPCChamp works for complete online marketing/ internet marketing module which includes- Responsive Website Designing (HTML5/WordPress), SEO services (Search Engine Optimization), PPC (Pay per click marketing) / AdWords and Bing Management, SMO (Social Media Optimization), Search Engine Marketing, ORM (Online Reputation Management).

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